The Google GUTS Platform was an internal enterprise tool used across multiple departments for managing operations and support activities. Over time, it became complex, outdated, and difficult to navigate, resulting in lower user efficiency and adoption.

The goal of the redesign was to modernize the experience, align it with latest UX trends, and integrate AI-powered features to make the system more intuitive, efficient, and role-focused.

The next phase focuses on integrating Google Gemini and an Agentic Chatbot to elevate the GUTS platform into an AI-augmented ecosystem.
By leveraging Gemini’s multimodal intelligence, the system will deliver context-aware insights, automated task execution, and natural conversational support, empowering users to work smarter and faster.

Google X: Modernize from Legacy to Latest Material Design with UX Flows

Google X / Google Universal Ticketing Systems To Improve Productivity / Case Study

MTN is Africa’s Largest mobile network operator, sharing the benefits of modern connected life with 272m customers across Africa and Middle East.

The Goal is to consolidate MTN’s applications into a single suite of products providing MTN with a more coherent process of carrying out back-office operations.

System is overly complex, mostly using Excel then copy paste to the system, Users find it difficult to navigate through the project, get frustrated and abandon it. Unclear labelling, lack of intuitive navigation paths.

User getting frustrate to complete the task in the same UI.

The Line manager get very frustrated at the time of goal period, he has to pick several calls from

the top and lower management to check the process

it can hinder their ability to work efficiently.

Super users may require a high level of customization to tailor the system to their specific needs and workflows. If the system lacks flexibility in terms of customization options,

Given MTN's desire to visualize the end product early in the process, we opted for higher-fidelity wireframes. This allowed us to effectively communicate the proposed design and gather more specific feedback.

The client expressed a need to quickly grasp the visual direction of the system. Therefore, we used wireframes that incorporated more visual elements, enabling them to 'feel' the final design.

We created a design system to ensures a unified and consistent user experience across all modules and functionalities of the new MTN system, reducing user confusion and improving usability."

 "It creates a cohesive visual language, making the system feel like a single, integrated product."

The high-fidelity design for MTN's new system transitioned the foundational wireframes into a visually refined and user-centric interface. We focused on:

This high-fidelity approach provided MTN with a realistic preview of the final product, facilitating informed decision-making and ensuring a seamless user experience.

"We would like to express our deepest appreciation to MTN for their trust and collaboration throughout this project. Their dedication to innovation and commitment to enhancing their operational efficiency made this a truly rewarding experience. We are proud to have played a role in simplifying their complex systems and contributing to their continued success."

MTN - Goal Management Employee Self Service - UI/UX Case Study

Great Eastern Life has provided millions of customers with peace of mind. Today Gel is one of the leading insurance Company in Aisa

Great Eastern Life

He is quite creative and understands all the design briefs very carefully and delivers the desired output with in the committed timeline. He is very professional and a great team player. Looking forward to work with him in near future.
He is quite creative and understands all the design briefs very carefully and delivers the desired output with in the committed timeline. He is very professional and a great team player. Looking forward to work with him in near future.

Suhail Qureshi

Rashmiranjan is an excellent UX professional, His sense of design is creative, professional and fits the requirement to a "T". He is an excellent team player and can also lead projects independently. Whether it is multimedia, UI design, prototyping, or anything with design in it, Rashmiranjan was our go-to guy at Adobe!

Girish Mehta

Working with Ranjan is really fun. He focus on details and put all his efforts to get the required outcome. He is a passionate professional and everybody would love to work with him. He is a brilliant visual designer and his creativity goes way beyond the expectation. I highly recommend him and wish him a great success for his future endeavors.

Ankush Khare

Rashmi generally remains quiet and is quite a creative designer. The logos he created and animation made by him was selected for my Program Symphony and are in use even after the rollout to about 1L userbase. He is reliable and delivers with full ownership. With simple ideas and thoughtful designs, he surely marks his space in the design world. Best wishes.

Ashita Dhir

It was a huge pleasure working with someone so motivated and extremely hardworking.
The best part is he always worked as a great team member.
I have learned to stay motivated and positive in extreme hard conditions from him.
My bestest wishes to a great human who is always grounded and humble

UX Architect | Design Specialist | Sr. UX Designer