Google X / Google Universal Ticketing Systems To Improve Productivity / Case Study

Google X: Modernize from Legacy to Latest Material Design with UX Flows

App name / Client

Google X

My Role

Senior UX Designer 

Industry

Software Development

Platform

Web/App

project image

THE CONTEX

The Google GUTS Platform was an internal enterprise tool used across multiple departments for managing operations and support activities. Over time, it became complex, outdated, and difficult to navigate, resulting in lower user efficiency and adoption.

The goal of the redesign was to modernize the experience, align it with latest UX trends, and integrate AI-powered features to make the system more intuitive, efficient, and role-focused.

The existing Google GUTS system relied on a legacy interface with outdated design patterns, poor feature discoverability, and inefficient workflows. Users faced high cognitive load while completing daily tasks, and the lack of AI assistance made repetitive operations time-consuming and error-prone.  
Our UX process followed three key phases — Empathize, Conceptualize, and Design. We began by understanding user challenges and workflows, then translated insights into clear concepts and solutions, and finally crafted modern, AI-powered interfaces that enhanced efficiency and usability across roles.  

The next phase focuses on integrating Google Gemini and an Agentic Chatbot to elevate the GUTS platform into an AI-augmented ecosystem. By leveraging Gemini’s multimodal intelligence, the system will deliver context-aware insights, automated task execution, and natural conversational support, empowering users to work smarter and faster.